Web Page

My web page developed morefrom the images I had at hand than anything else.

I knew that I wanted to hint at the dark subject matterof the film but for thetre to remain an ambiguity. The enigma of the trailer is that the plotof the film is only hinted around. I liked to follow that on my webpage. At once subverting the convention of advertising but creating an effective viral page, reinforcing the the enigma of the overall campaign.

The websites that I looked atfor research,including “the box” use a desaturated aesthetic. It creates the distressed look that I wanted to go for.

I think that the effect works really well, the absence of colour suggests darkness and the absence of light. Dark is perpetually scary carrying connotationsof threat and unknown danger. To desaturation removes the colour without losing any of the quality of the imagery.

I used stock photos to create a composite for what is essentially a landscape. This composite combined with the use of Photoshops path tool(when desaturated and coloured dark grey) created the sillhouette of the castle on the clifftop against the grey sky and sea.

The dark colour pallet catrries the connotation of a storm and the dangers there in. I decided then to add some distressed texture to the image. I feel that this gives the impression of an old photograph. Found tucked away in some secret hiding place years after the event.

A subtle change but it does make the difference.

For the typography I used a simple impact font which I then distressed in Photoshop to help its seem settled onto its backdrop and become more a part of the whole piece.

I also added a tag line... You'll Never Leave.

A sinister line that reinforce the thrillier context.


The final steps were to add a feathered image of lloyds eyes, hovering over the type. And to aid in the viral campaign... the links to two web 2.o stalwarts. Facebook and twitter.